RADAR PRIDEWEAR has been in existence since 2006, offering a range of clothing and accessories that are designed primarily for women who celebrate their identity and diversity. It began touching base with the market when it joined the popular Christmas bazaars late of the same year, offering tongue-in-cheek pride shirts and graphic tees that became a hit to the consumers.
Since then, RADAR PRIDEWEAR has consistently been involved in projects involving women, the arts and the LGBT community, such as the Vagina Monologues of Ateneo de Manila University, What These Hands Can Do Book Launch of Lunduyan ng Sining, the Dyke Dialogues of Rainbow Rights Project, Inc. and the 2007 and 2008 Manila Pride March.
The company broke ground in 2008, when it joined one of Metro Manila’s prestigious malls, The Podium, bringing in its collection and its advocacy to a more mainstream audience.
At present, the company is looking into expanding its product line and is likewise looking for more points of distribution, in order to bring across its advocacy and its mission to a wider audience.
